Shopify Email vs Mailchimp: Comprehensive Comparison Guide

Home » Shopify Showdown: E-commerce Platform Comparisons » Shopify Email vs Mailchimp: Comprehensive Comparison Guide

When it comes to email marketing platforms for your e-commerce business, there are many choices out there. However, two of the most popular options are Shopify Email and Mailchimp. In this article, we will provide a comprehensive comparison of these two platforms to help you decide which one best suits your needs.

Overview of Shopify Email and Mailchimp

Shopify Email is a built-in email marketing tool available to all Shopify users. It allows you to create, manage, and track email campaigns directly from your Shopify dashboard. On the other hand, Mailchimp is a standalone email marketing platform that can be integrated with various e-commerce platforms, including Shopify.

Launch your Online Store Today for Only $1!

Features and Functionality

Both Shopify Email and Mailchimp offer a range of features to help you create and manage your email campaigns. However, there are some key differences in the features and functionality provided by each platform.

Email Templates and Design

Both platforms offer a variety of pre-designed email templates to choose from, making it easy for you to create visually appealing campaigns. However, Mailchimp’s template library is more extensive and diverse than Shopify Email’s. Additionally, Mailchimp provides a more powerful and flexible drag-and-drop email editor compared to Shopify Email.

Personalization and Segmentation

When it comes to personalization and segmentation, Mailchimp has the upper hand. With Mailchimp, you can create highly targeted email campaigns by segmenting your audience based on various factors, such as customer behavior, purchase history, and demographics. Shopify Email also allows segmentation, but its capabilities are more limited in comparison.

Automation and Workflow

Both platforms offer automation tools to help you save time and streamline your email marketing efforts. Mailchimp, however, provides a more comprehensive set of automation features, including automated welcome emails, abandoned cart recovery, and product recommendations. Shopify Email’s automation options are more basic, focusing primarily on sending regular campaigns.

Analytics and Reporting

Both Shopify Email and Mailchimp provide analytics and reporting features to help you track the performance of your email campaigns. Mailchimp’s reporting capabilities are more advanced, offering in-depth insights and a wider range of metrics. Shopify Email’s reporting features are more basic but still provide you with the essential data you need to monitor your campaigns’ performance.

Pricing Comparison

The pricing structures for Shopify Email and Mailchimp differ, with each platform offering distinct advantages depending on your business’s size and requirements.

Shopify Email Pricing

Shopify Email is available to all Shopify users at no additional cost. It comes with a monthly allowance of 2,500 free emails. If you exceed this limit, you’ll be charged $1 for every 1,000 additional emails sent.

Mailchimp Pricing

Mailchimp offers a free plan with a limit of 2,000 contacts and 10,000 monthly emails. For larger businesses, Mailchimp provides three paid plans with varying features and pricing based on the number of contacts in your list. These plans start at $9.99 per month for the Essentials plan, $14.99 per month for the Standard plan, and $299 per month for the Premium plan.

Integration with Shopify

As Shopify Email is built into the Shopify platform, integration is seamless, and there’s no need for any additional setup. All your customer data and e-commerce information are automatically synced between your Shopify store and your email campaigns.

Mailchimp, on the other hand, requires integration with Shopify using third-party apps, such as ShopSync or Zapier. While this integration process is relatively straightforward, it does require extra setup and maintenance compared to using Shopify Email.

Customer Support

Customer support is an essential aspect to consider when choosing an email marketing platform. Both Shopify Email and Mailchimp provide customer support through various channels.

Shopify Email Support

As a part of the Shopify ecosystem, you can access Shopify Email support through the main Shopify support channels. This includes 24/7 live chat and email support, as well as a comprehensive help center with articles and guides.

Mailchimp Support

Mailchimp offers email and chat support for users on paid plans. Users on the free plan have access to a help center with articles and guides but do not have direct access to live chat or email support.

Frequently Asked Questions (FAQ)

Which platform is best for beginners: Shopify Email or Mailchimp?

If you’re new to email marketing and already using Shopify, Shopify Email may be the easier option to get started with, as it’s built directly into the Shopify platform. However, Mailchimp’s user-friendly interface and extensive resources make it a great option for beginners as well.

Can I use both Shopify Email and Mailchimp for my e-commerce store?

Yes, you can use both platforms for your e-commerce store, but this may not be the most efficient approach. It’s generally best to choose one platform that meets all your email marketing needs to avoid duplicating efforts and complicating your workflow.

What is the main advantage of using Shopify Email over Mailchimp?

The primary advantage of using Shopify Email is its seamless integration with your Shopify store, which makes it easier to create and manage email campaigns without any additional setup. Plus, it’s available at no additional cost for all Shopify users.

What is the main advantage of using Mailchimp over Shopify Email?

Mailchimp’s main advantage is its more extensive features and functionality, which allow for greater customization, personalization, and segmentation of your email campaigns. In addition, Mailchimp’s analytics and reporting capabilities are more advanced than those offered by Shopify Email.


In conclusion, both Shopify Email and Mailchimp have their own unique advantages and limitations. Shopify Email is ideal for small to medium-sized businesses that want a simple, integrated solution for their email marketing efforts. In contrast, Mailchimp offers more advanced features and functionality, making it suitable for businesses that require greater customization and targeting capabilities. Ultimately, the best choice will depend on your business’s specific needs and goals.

Elevate Your In-Store Sales with Shopify POS

Home » Shopify Showdown: E-commerce Platform Comparisons » Shopify Email vs Mailchimp: Comprehensive Comparison Guide
logo konstruweb gris