Step-by-Step Guide: Verifying Your Shopify Domain on Facebook

Verifying your Shopify domain on Facebook is an essential step for any e-commerce business owner who wants to run successful advertising campaigns. In this comprehensive guide, we’ll explain the entire process, and help you navigate the various steps involved in verifying your Shopify domain on Facebook. Let’s dive in!

Why Verify Your Shopify Domain on Facebook?

Verifying your Shopify domain on Facebook comes with a range of benefits:

• Improved Ad Performance: Domain verification allows Facebook to confirm your website’s authenticity, resulting in better ad targeting and improved performance.
• Increased Trust: A verified domain on Facebook increases trust among your potential customers, as they can be sure they’re dealing with a genuine business.
• Greater Control: Domain verification gives you more control over how your content is shared on Facebook, helping you protect your brand and avoid potential issues with link editing.

Step 1: Locate Your DNS Settings

Before you can verify your Shopify domain on Facebook, you’ll need to access your domain’s DNS settings. The process may differ depending on your domain registrar, but here’s a general outline of the steps:

1. Log in to your domain registrar’s website.
2. Go to the domains section and find the domain you want to verify.
3. Click on the domain’s settings or management section to access the DNS settings.

Using Shopify’s Built-In Domain Service

If you purchased your domain through Shopify, you can access your DNS settings directly within the platform:

1. Log in to your Shopify admin panel.
2. Go to Online Store > Domains.
3. Click on the domain you want to verify and select “Manage DNS settings.”

Step 2: Add a DNS TXT Record

Once you’ve located your DNS settings, you’ll need to add a DNS TXT record to verify your Shopify domain on Facebook. Follow these steps:

1. Log in to your Facebook Business Manager.
2. Go to Brand Safety > Domains.
3. Click “Add” and enter your domain name.
4. Select “DNS Verification” as the verification method.
5. Copy the provided TXT record.

Now, head back to your domain registrar’s DNS settings and add a new TXT record:

1. In your DNS settings, find the option to add a new record and select “TXT” as the record type.
2. Paste the TXT record provided by Facebook into the appropriate field.
3. Save your changes.

Adding a TXT Record in Shopify’s Domain Service

If you’re using Shopify’s built-in domain service, follow these steps to add the TXT record:

1. In your Shopify admin panel, navigate to your domain’s DNS settings.
2. Click “Add custom record” and choose “TXT” as the record type.
3. Paste the TXT record provided by Facebook into the “Value” field.
4. Save your changes.

Step 3: Verify Your Domain on Facebook

After adding the DNS TXT record, it’s time to verify your Shopify domain on Facebook. Follow these steps:

1. Go back to your Facebook Business Manager’s Domains section.
2. Find your domain in the list and click “Verify.”
3. Facebook will now check for the TXT record you added. This process may take up to 72 hours.
4. Once your domain is verified, you’ll see a green checkmark next to it in the Domains section.

If you don’t see the green checkmark after 72 hours, double-check your DNS settings and ensure the TXT record was added correctly. If necessary, you can click “Retry Verification” in Facebook Business Manager.

Frequently Asked Questions (FAQ)

1. Why is my Shopify domain not being verified by Facebook?

If your domain isn’t being verified, check for any typos in the TXT record you added to your DNS settings. Also, ensure you’ve allowed enough time for DNS propagation, which can take up to 72 hours. If the issue persists, contact your domain registrar or Shopify support for assistance.

2. Can I verify multiple Shopify domains on the same Facebook account?

Yes, you can verify multiple domains on the same Facebook Business Manager account. Simply add each domain separately in the Domains section and follow the same process for each domain.

3. Will verifying my domain impact my website’s SEO?

No, verifying your domain on Facebook will not directly impact your website’s search engine optimization (SEO). However, it can improve your Facebook ad performance, which may indirectly contribute to increased website traffic and better search engine rankings.

4. What if I change my domain registrar or move my domain to a different provider?

If you change your domain registrar or move your domain to another provider, you may need to re-add the DNS TXT record for Facebook verification. Be sure to double-check your DNS settings after the transfer to ensure your domain remains verified on Facebook.

Conclusion

Verifying your Shopify domain on Facebook is a crucial step for e-commerce businesses that want to run successful ad campaigns and build trust with their customers. By following this step-by-step guide, you’ll be well on your way to verifying your domain and reaping the benefits of a verified presence on Facebook. Happy advertising!